联合品牌：实现合作的约定 Alliance Brand : Fulfilling the Promise of Partnering 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise, firms must display a positive reputation and hard results from their alliances in order to attract the best partners and stand out from the growing crowd of potential allies. Building on this, he introduces the Alliance Brand concept, explores its critical success factors, and shows in detail how to apply it in your organisation.

Darby's straightforward advice and comprehensive maps and tools will guide you on the journey to fulfilling the promise of partnering. The results are higher revenues and reduced alliance failure rates, along with lower costs and fewer risks. Alliance brands also have more satisfied staff and partners, and a transparent, audit-friendly process to satisfy increasing governance concerns. This leads to sustainable alliance success, and ultimately 'partner of choice' status in your chosen industries and markets.

That's a compelling return on investment. That's an Alliance Brand.

Foreword by Jeff Alexander, Seeda

Acknowledgements

Preface

PART I: USING ALLIANCES TO CREATE VALUE

　1 How Value and Advantage Affect Firm Activities

　2 Understanding Alliances

　3 Forces Driving for Alliances

　4 What Winning Alliances Look Like

　5 Forces Challenging Alliance Success

　6 Alliance Brand

PART I SUMMARY

PART II: HAVING A CAPABILITY TO PARTNER

　7 Clarity on Strategy

　8 Clarity On Core Competences

　9 Ability To Make Effective Strategic Choices

　10 Attractiveness of Assets

　11 Ability to Collaborate Internally and Externally

　12 Ability to Govern Effectively and Manage Complex Relationships

　13 Effectiveness of Alliance Infrastructure

PART II SUMMARY

PART III: WINNING WITH ALLIANCES

　14 Phase 1: Pre-Alliance

　15 Phase 2: Pre-Partner

　16 Phase 3: With-Partner Planning

　17 Phase 4: Alliance Launch

　18 Phase 5: With-Partner Delivery

　19 Phase 6: Alliance Reviews

　20 The Journey to Alliance Brand and Winning Alliances

Appendix: Alliance Brand Quick Test

References

Index

Mark Darby is Founder & Principal of ALLIANTIST. ALLIANTIST is an alliance solutions provider that enables organisations to get measurable benefits from their partnering and alliance activity. ALLIANTIST helps clients generate a positive reputation and re

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As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise, firms must display a positive reputation and hard results from their alliances in order to attract the best partners and stand out from the growing crowd of potential allies. Building on this, he introduces the Alliance Brand concept, explores its critical success factors, and shows in detail how to apply it in your organisation.

Darby′s straightforward advice and comprehensive maps and tools will guide you on the journey to fulfilling the promise of partnering. The results are higher revenues and reduced alliance failure rates, along with lower costs and fewer risks. Alliance brands also have more satisfied staff and partners, and a transparent, audit–friendly process to satisfy increasing governance concerns. This leads to sustainable alliance success, and ultimately ′partner of choice′ status in your chosen industries and markets.

That′s a compelling return on investment. That′s an Alliance Brand.