跨境电商英语教程 中国人民大学出版社 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

本教材涵盖15章，具体为：1.跨境电商概要；2.跨境电商平台调研；3.确定运营方案；4.开店准备；5.广告及营销策划；6.顾客服务;7.物流管理；8.数据分析;9.跨境电商营销模式；10.营销主体定位及产品选择；11.跨境电商产品推广；12.网店装修；13.客户开发；14.订单履约；15.跨境电商跨文化交际。涵盖开展跨境电商业务的核心流程。

具体编写体例：（1）案例；（2）课文；（3）注解；（4）欢乐时刻；（5）单词与短语；（6）最常用跨境电商英语词汇系列；（7）中国文化；（8）练习；（9）练习答案；（10）参考书。通过案例及选篇渗透跨境电商操作流程的方方面面，实用性强。同时中国文化的板块培养学生用英语讲好中国故事、传播中国文化的能力。

Chapter 01 Introduction to Cross-Border E-Commerce

Case Study China’s JD.com Pitches Cross-Border E-Commerce to UK SMEs

Text Chinese Cross-Border E-Commerce Overview

Joyful Moment The Best Salesman in the World

Chinese Culture Tour The History of Tea

Chapter 02 Platform Research of Cross-Border E-Commerce

Case Study Cross-Border E-Commerce in Russia Is Booming

Text Domestic Cosmetics Looking Pretty Overseas

Joyful Moment I'm Just Kidding

Chinese Culture Tour Chinese Paper-Cut

Chapter 03 Determining the Marketing Plan

Case Study Live-Streaming to Vitalize Cross-Border E-Commerce

Text So Media Marketing for Businesses

Joyful Moment A Concert

Chinese Culture Tour The Beauty of Hanfu

Chapter 04 New Products Launch

Case Study Apple Inc.―Apple Park Visitor Center

Text Introducing a New Product in the Market

Joyful Moment The Mean Man's Party

Chinese Culture Tour Traditional Chinese Medicine

Chapter 05 Advertising and Marketing Planning

Case Study GoTen at Fair KWA to Empower Businesses by Dropshipping

Text Publicis Helps a Leading Beauty Brand Bring Awareness to Their Skin Care Products on Amazon. ae

Joyful Moment A Linguistics Professor Is Lecturing his Class

Chinese Culture Tour Confucianism

Chapter 06 Customer Service

Case Study Alibaba's Customer-Service Bot Upgraded Ahead of 11.11

Text How to Deliver an Excellent Customer Experience?

Joyful Moment New Employer

Chinese Culture Tour The Art of Chinese Dietary

Chapter 07 Logistics and Management

Case Study Supply Chain Transformation―Reduces Costs, Improves Service

Text Three Strategies to Overcome the Challenges of Cross-Border E-Commerce Logistics

Joyful Moment Expensive Price

Chinese Culture Tour A Brief Introduction of Calligraphy

Chapter 08 Data Analysis

Case Study Make Mother’s Day Profitable for Your Amazon Store

Text Are You Creating Your Amazon SKUs the Wrong Way?

Joyful Moment A Terrible Business

Chinese Culture Tour Suzhou Classical Gardens

Chapter 09 Marketing Modes of Cross-Border E-Commerce

Case Study IndiaMART―the Evolving B2B Marketplace

Text Top Global B2B E-Commerce Marketplaces

Joyful Moment It Is Too Much

Chinese Culture Tour Chinese Dining Culture

Chapter 10 Marketing Subject Positioning and Product Selection

Case Study Shanghai Asian Development Prosperous Import & Export Co. Ltd (ADP)―Offer Indian Clients Domestic Electronic Parts

Text Steps to Succeeding in Cross-Border E-Commerce

Joyful Moment Can I Hold You?

Chinese Culture Tour The Dragon-Boat Festival

Chapter 11 Product Promotion of Cross-Border E-Commerce

Case Study WeChat―The Marketing Agency Advantage

Text 16 Best Tips for Blog Promotion

Joyful Moment Taking Attendance

Chinese Culture Tour Chinese Peking Opera

Chapter 12 Web Store Design

Case Study The Design Theory Behind Amazon's Success

Text 9 Web Design Best Practices for Greater Business Success

Joyful Moment The Goose with the Golden Eggs

Chinese Culture Tour Four Great Inventions in Modern China

Chapter 13 Customer Development

Case Study What Is Customer Development?

Text Email Marketing Best Practices: How We Create Emails That Sell

Joyful Moment Treat Others as You Want to be Treated

Chinese Culture Tour Embroidery

Chapter 14 Channels to Enter a New E-commerce Market

Case Study Cross-Border E-Commerce Receives Boost in Shandong

Text Cross-Border E-Commerce (CBEC): New Opportunity for Imported Health Food to Enter the Chinese Market

Joyful Moment Even My Driver Can Answer That Question

Chinese Culture Tour Chinese Zodiac Culture

Chapter 15 Cross-cultural Communication in E-commerce

Case Study Amazon to Shutter China Platform for Domestic Third-Party Sellers (Revised)

Text How Cultural Differences Impact E-Commerce Buying Experience (Excerpt)

Joyful Moment From Now on, I am Acting Like a Lady

Chinese Culture Tour Tai Chi (Taijiquan)

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