大学商务英语综合教程（第二版）学生用书1 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

　　本教程选材涵盖当今国际经济贸易和商务的重要领域，时效性强、典型性高、语言地道。教程板块设计突出国际商务知识的传授与英语技能提高的结合，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”“阅读活动”“商务实践”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。其中的“商务实践”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样的商务英语口头与书面交际的任务，是本教程的一大特色。本教程配套精美教学课件，为教师课堂教学提供帮助。课件下载路径：ftp：//ftp.tup.tsinghua.edu.cn。

本教程适合大学商务英语专业的学生及准备参加BEC（Business English Certificates）等商务英语考试的人员使用。

Lead-in............................................................................................................2

Reading: Wal-Mart：From Folk Hero to Corporate

Monster....................................................................................3

Business Practice...................................................................................11

Relevant Extension..............................................................................15

Unit 1 Companies .................................1

Lead-in.........................................................................................................24

Reading: The Product Life Circle.................................................25

Business Practice...................................................................................36

Relevant Extension..............................................................................43

Unit 2 Products ...................................23

Lead-in.........................................................................................................52

Reading: What Is Marketing Anyway?.....................................53

Business Practice...................................................................................62

Relevant Extension..............................................................................70

Lead-in.........................................................................................................76

Reading: Advertising of, by, and for the People................76

Business Practice...................................................................................87

Relevant Extension..............................................................................92

Unit

Unit

Marketing .................................51

Advertisements .......................75

Lead-in......................................................................................................122

Reading: Power at Last...................................................................122

Business Practice................................................................................133

Relevant Extension...........................................................................136

Lead-in......................................................................................................144

Reading: What, Exactly, Is a Brand?.......................................145

Business Practice................................................................................155

Relevant Extension...........................................................................162

Unit

Unit

Consumers .............................121

Brands ....................................143

Lead-in......................................................................................................170

Reading: When It’s Time to Think Again..............................171

Business Practice................................................................................181

Relevant Extension...........................................................................188

Unit 8 Business Leadership ..............169

Lead-in.........................................................................................................98

Reading: A Sales Formula That's Pure Magic......................99

Business Practice................................................................................110

Relevant Extension...........................................................................115

Unit 5 Sales .........................................97

Lead-in......................................................................................................196

Reading: Executives Must Pull Together like Rowers

in the Boat Race............................................................198

Business Practice................................................................................208

Relevant Extension...........................................................................214

Lead-in......................................................................................................224

Reading: Businesses Must Learn to Let Go........................226

Business Practice................................................................................236

Relevant Extension...........................................................................243

Unit

Unit

Teamwork ..............................195

Innovations ...........................223

附录１ Glossary .........................................253

附录２ Phrases & Expressions ..................263

附录３ Activity File ....................................267

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