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　　Babson College president provides a simple, systematic, and

research-based method - identical to the one taught at Babson - for

achieving success in an uncertain world. In a world where you can

no longer plan or predict your way to success, what is the best way

to achieve your goals? It's a daunting question, but today - when

change seems to be the only constant - it's one that everyone, from

entrepreneurs and managers to newly minted grads, must resolve. The

simple answer, say the authors of "Just Start": you must act. And

then go from there. Written by a trio of seasoned business leaders

- Babson College President Leonard Schlesinger, organization

learning expert Charles Kiefer, and veteran journalist and author

Paul B. Brown - "Just Start" draws both from academic research and

proven practices in organizations to lay out a simple yet reliable

method for moving forward on anything when you are faced with

volatility. The key, say the authors, is not only to think

differently (much like an entrepreneur would), but to then put that

thinking into immediate action to see if you are right. They also

explain how "smart steps" can help move you forward on your path of

acting, learning from that action, and building off that learning

to create a productive cycle of iteration. Building on an earlier

version of the idea embraced by thousands of people to date, "Just

Start" is a proven method to help you achieve your goals - whether

you are starting a new project at the office, starting your own

company, or starting a new career. About the authors: Leonard A.

Schlesinger is the 12th president of Babson College, widely

recognized as the world's leading educational institution for

Entrepreneurship; and formerly served as vice chairman and chief

operating officer of Limited Brands. Charles F. Kiefer is president

of Innovation Associates and a regular advisor to global companies

on leveraging the human side of their enterprises. Journalist Paul

B. Brown is a long-time contributor to "The New York Times" and a

former writer and editor for "Business Week", "Financial World",

"Forbes", and "Inc".

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　　Leonard A. Schlesinger is the twelfth president of Babson

College, widely recognized as the world’s leading educational

institution for entrepreneurship. He formerly served as vice

chairman and chief operating officer of Limited Brands. Charles F.

Kiefer is president of Innovation Associates and a regular advisor

to global companies on leveraging the human side of their

enterprises. Paul B. Brown is a long-time contributor to the New

York Times and a former writer and editor for BusinessWeek,

Financial World, Forbes, and Inc.

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